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Giving customers a behind-the-scenes look at how you make your soaps or candles can be a powerful way to build trust and connection.\nOf the nice-to-have photo ideas, this is usually the most important one to include in your repertoire after getting the essential shots.\nWhere to use: Well suited for social media posts, process shots are also fantastic to include on your about page, in blog posts, and as a supporting photo on the product page. ","4792071",[],{"name":1579,"fixed":11,"position":909,"createdAt":2823,"updatedAt":2823,"deprecated":11,"id":2824,"ingredients":2825,"nestedElements":2832},"2026-08-24T16:08:35.028-04:00","2075479",[2826,2830],{"role":210,"value":2827,"deprecated":11,"sanitizedBody":2827,"strippedBody":2828,"body":2827,"id":2829},"\u003Cp>Attractive and enticing product photos draw in shoppers, reveal the unique details of your goods, and help convert browsers into buyers. \u003C\u002Fp>\n\u003Cp>In this guide, we’ll share the five must-have product photos that every candle and soap maker should have, along with three “nice-to-have” shots. Whether you’re taking the photos yourself or working with a professional photographer, these photos will help you create a complete visual presence across your website, social media accounts, email marketing, and wholesale materials.\u003C\u002Fp>","Attractive and enticing product photos draw in shoppers, reveal the unique details of your goods, and help convert browsers into buyers. \nIn this guide, we’ll share the five must-have product photos that every candle and soap maker should have, along with three “nice-to-have” shots. Whether you’re taking the photos yourself or working with a professional photographer, these photos will help you create a complete visual presence across your website, social media accounts, email marketing, and wholesale materials.","4791976",{"role":1588,"value":1855,"deprecated":11,"id":2831},"4791977",[],{"name":2399,"fixed":11,"position":909,"createdAt":2834,"updatedAt":2834,"deprecated":11,"id":2835,"ingredients":2836,"nestedElements":2839},"2026-08-24T16:08:35.667-04:00","2075519",[2837],{"role":2404,"value":1604,"deprecated":11,"id":2838},"4792072",[1862,2266,2645],{"name":2841,"fixed":11,"position":965,"createdAt":2842,"updatedAt":2842,"deprecated":11,"id":2843,"ingredients":2844,"nestedElements":2850},"section_with_background","2026-08-24T16:08:35.044-04:00","2075480",[2845,2848],{"role":1607,"value":2846,"deprecated":11,"id":2847},"sand","4791978",{"role":1843,"value":12,"deprecated":11,"id":2849},"4791979",[1578],{"name":1838,"fixed":11,"position":965,"createdAt":2852,"updatedAt":2852,"deprecated":11,"id":2853,"ingredients":2854,"nestedElements":2867},"2026-08-24T16:08:35.729-04:00","2075523",[2855,2857,2859,2863,2865],{"role":1843,"value":12,"deprecated":11,"id":2856},"4792079",{"role":1846,"value":81,"deprecated":11,"link":14,"linkClassName":14,"linkTarget":14,"linkTitle":14,"body":81,"linkUrl":14,"domId":14,"id":2858},"4792080",{"role":1838,"value":2860,"deprecated":11,"level":2633,"size":2633,"domId":2861,"id":2862},"Scale Shot","scale-shot","4792081",{"role":1854,"value":1855,"deprecated":11,"id":2864},"4792082",{"role":1858,"value":1859,"deprecated":11,"id":2866},"4792083",[],{"name":2869,"fixed":11,"position":1028,"createdAt":2870,"updatedAt":2870,"deprecated":11,"id":2871,"ingredients":2872,"nestedElements":2873},"table_of_contents","2026-08-24T16:08:35.095-04:00","2075483",[],[],{"name":1579,"fixed":11,"position":1028,"createdAt":2875,"updatedAt":2875,"deprecated":11,"id":2876,"ingredients":2877,"nestedElements":2884},"2026-08-24T16:08:35.746-04:00","2075524",[2878,2880],{"role":1588,"value":1855,"deprecated":11,"id":2879},"4792084",{"role":210,"value":2881,"deprecated":11,"sanitizedBody":2881,"strippedBody":2882,"body":2881,"id":2883},"\u003Cp>Pairing your product with a commonly recognized object or a hand can help customers understand the true size of your candles or soaps. While product dimensions should always be listed on a product page, visual size references are helpful to include in case shoppers miss the written information.\u003C\u002Fp>\n\u003Cp>\u003Cem>\u003Cstrong>Where to use:\u003C\u002Fstrong> Scale shots are primarily used on product pages. But if you style them attractively, they can also be used for social media posts and in emails!\u003C\u002Fem>\u003C\u002Fp>","Pairing your product with a commonly recognized object or a hand can help customers understand the true size of your candles or soaps. While product dimensions should always be listed on a product page, visual size references are helpful to include in case shoppers miss the written information.\nWhere to use: Scale shots are primarily used on product pages. But if you style them attractively, they can also be used for social media posts and in emails!","4792085",[],{"name":1838,"fixed":11,"position":1073,"createdAt":2886,"updatedAt":2886,"deprecated":11,"id":2887,"ingredients":2888,"nestedElements":2901},"2026-08-24T16:08:35.111-04:00","2075484",[2889,2893,2895,2897,2899],{"role":1838,"value":2890,"deprecated":11,"level":1850,"size":1850,"domId":2891,"id":2892},"1. Primary Product Photo","1-primary-product-photo","4791986",{"role":1843,"value":12,"deprecated":11,"id":2894},"4791987",{"role":1846,"value":81,"deprecated":11,"link":14,"linkClassName":14,"linkTarget":14,"linkTitle":14,"body":81,"linkUrl":14,"domId":14,"id":2896},"4791988",{"role":1854,"value":1855,"deprecated":11,"id":2898},"4791989",{"role":1858,"value":1859,"deprecated":11,"id":2900},"4791990",[],{"name":2399,"fixed":11,"position":1073,"createdAt":2903,"updatedAt":2903,"deprecated":11,"id":2904,"ingredients":2905,"nestedElements":2908},"2026-08-24T16:08:35.775-04:00","2075525",[2906],{"role":2404,"value":1604,"deprecated":11,"id":2907},"4792086",[1906,2310,2689],{"name":1579,"fixed":11,"position":2910,"createdAt":2911,"updatedAt":2911,"deprecated":11,"id":2912,"ingredients":2913,"nestedElements":2921},9,"2026-08-24T16:08:35.128-04:00","2075485",[2914,2916],{"role":1588,"value":1855,"deprecated":11,"id":2915},"4791991",{"role":210,"value":2917,"deprecated":11,"sanitizedBody":2918,"strippedBody":2919,"body":2917,"id":2920},"\u003Cp>The primary product photo is the main image displayed on a product’s page. It’s a clear, clean shot that showcases a single candle or soap in all its glory. \u003C\u002Fp>\n\u003Cp>When composing the primary product photo, use a simple, uncluttered background that aligns with your brand’s aesthetic. This allows the focus to remain squarely on the product itself.  \u003C\u002Fp>\n\u003Cp>Primary product photos are typically shot straight-on, or from slightly above at a 10°-15° angle, and offer an appealing view of the product.\u003C\u002Fp>\n\u003Cp>\u003Cem>\u003Cstrong>Where to use: \u003C\u002Fstrong>Primary product photos are the cornerstone of your product imagery so they’re the first photo on a product page. They’re also useful for \u003Ca class=\"internal\" title=\"7 Social Media Content Ideas for Your Small Product-Based Business\" href=\"\u002F7-social-media-content-ideas-for-your-small-product-based-business\u002F\" target=\"_blank\" rel=\"noopener\">social media posts\u003C\u002Fa> and in \u003Ca class=\"internal\" title=\"The essential emails to send: email marketing for makers\" href=\"\u002Fthe-essential-emails-to-send-email-marketing-for-makers\u002F\" target=\"_blank\" rel=\"noopener\">email marketing\u003C\u002Fa>.\u003C\u002Fem>\u003C\u002Fp>","\u003Cp>The primary product photo is the main image displayed on a product’s page. It’s a clear, clean shot that showcases a single candle or soap in all its glory. \u003C\u002Fp>\n\u003Cp>When composing the primary product photo, use a simple, uncluttered background that aligns with your brand’s aesthetic. This allows the focus to remain squarely on the product itself.  \u003C\u002Fp>\n\u003Cp>Primary product photos are typically shot straight-on, or from slightly above at a 10°-15° angle, and offer an appealing view of the product.\u003C\u002Fp>\n\u003Cp>\u003Cem>\u003Cstrong>Where to use: \u003C\u002Fstrong>Primary product photos are the cornerstone of your product imagery so they’re the first photo on a product page. They’re also useful for \u003Ca class=\"internal\" title=\"7 Social Media Content Ideas for Your Small Product-Based Business\" href=\"\u002F7-social-media-content-ideas-for-your-small-product-based-business\u002F\" target=\"_blank\">social media posts\u003C\u002Fa> and in \u003Ca class=\"internal\" title=\"The essential emails to send: email marketing for makers\" href=\"\u002Fthe-essential-emails-to-send-email-marketing-for-makers\u002F\" target=\"_blank\">email marketing\u003C\u002Fa>.\u003C\u002Fem>\u003C\u002Fp>","The primary product photo is the main image displayed on a product’s page. It’s a clear, clean shot that showcases a single candle or soap in all its glory. \nWhen composing the primary product photo, use a simple, uncluttered background that aligns with your brand’s aesthetic. This allows the focus to remain squarely on the product itself.  \nPrimary product photos are typically shot straight-on, or from slightly above at a 10°-15° angle, and offer an appealing view of the product.\nWhere to use: Primary product photos are the cornerstone of your product imagery so they’re the first photo on a product page. They’re also useful for social media posts and in email marketing.","4791992",[],{"name":1838,"fixed":11,"position":2910,"createdAt":2923,"updatedAt":2923,"deprecated":11,"id":2924,"ingredients":2925,"nestedElements":2938},"2026-08-24T16:08:35.826-04:00","2075529",[2926,2930,2932,2934,2936],{"role":1838,"value":2927,"deprecated":11,"level":2633,"size":2633,"domId":2928,"id":2929},"Packaging Photo","packaging-photo","4792093",{"role":1843,"value":12,"deprecated":11,"id":2931},"4792094",{"role":1846,"value":81,"deprecated":11,"link":14,"linkClassName":14,"linkTarget":14,"linkTitle":14,"body":81,"linkUrl":14,"domId":14,"id":2933},"4792095",{"role":1854,"value":1855,"deprecated":11,"id":2935},"4792096",{"role":1858,"value":1859,"deprecated":11,"id":2937},"4792097",[],{"name":2399,"fixed":11,"position":2940,"createdAt":2941,"updatedAt":2941,"deprecated":11,"id":2942,"ingredients":2943,"nestedElements":2946},10,"2026-08-24T16:08:35.151-04:00","2075486",[2944],{"role":2404,"value":1604,"deprecated":11,"id":2945},"4791993",[1614,2035,2407],{"name":1579,"fixed":11,"position":2940,"createdAt":2948,"updatedAt":2948,"deprecated":11,"id":2949,"ingredients":2950,"nestedElements":2957},"2026-08-24T16:08:35.841-04:00","2075530",[2951,2953],{"role":1588,"value":1855,"deprecated":11,"id":2952},"4792098",{"role":210,"value":2954,"deprecated":11,"sanitizedBody":2954,"strippedBody":2955,"body":2954,"id":2956},"\u003Cp>If your candles and soaps are packaged in a box, tube, or other container, providing an image of the full packaging is another useful photo for customers. Packaging photos let people see exactly how they’ll receive the product and can be especially helpful for gift buyers. Highlighting your packaging also emphasizes the care you put into your products through their presentation.\u003C\u002Fp>\n\u003Cp>\u003Cem>\u003Cstrong>Where to use:\u003C\u002Fstrong> Packaging photos work well on product pages, in social media posts, and for any wholesale marketing materials.\u003C\u002Fem>\u003C\u002Fp>","If your candles and soaps are packaged in a box, tube, or other container, providing an image of the full packaging is another useful photo for customers. Packaging photos let people see exactly how they’ll receive the product and can be especially helpful for gift buyers. Highlighting your packaging also emphasizes the care you put into your products through their presentation.\nWhere to use: Packaging photos work well on product pages, in social media posts, and for any wholesale marketing materials.","4792099",[],{"name":1838,"fixed":11,"position":2959,"createdAt":2960,"updatedAt":2960,"deprecated":11,"id":2961,"ingredients":2962,"nestedElements":2975},11,"2026-08-24T16:08:35.204-04:00","2075490",[2963,2965,2969,2971,2973],{"role":1846,"value":81,"deprecated":11,"link":14,"linkClassName":14,"linkTarget":14,"linkTitle":14,"body":81,"linkUrl":14,"domId":14,"id":2964},"4792000",{"role":1838,"value":2966,"deprecated":11,"level":1850,"size":1850,"domId":2967,"id":2968},"2. Product Detail Photo","2-product-detail-photo","4792001",{"role":1843,"value":12,"deprecated":11,"id":2970},"4792002",{"role":1854,"value":1855,"deprecated":11,"id":2972},"4792003",{"role":1858,"value":1859,"deprecated":11,"id":2974},"4792004",[],{"name":2399,"fixed":11,"position":2959,"createdAt":2977,"updatedAt":2977,"deprecated":11,"id":2978,"ingredients":2979,"nestedElements":2982},"2026-08-24T16:08:35.852-04:00","2075531",[2980],{"role":2404,"value":1604,"deprecated":11,"id":2981},"4792100",[1950,2354,2733],{"name":1579,"fixed":11,"position":2984,"createdAt":2985,"updatedAt":2985,"deprecated":11,"id":2986,"ingredients":2987,"nestedElements":2994},12,"2026-08-24T16:08:35.254-04:00","2075491",[2988,2990],{"role":1588,"value":1855,"deprecated":11,"id":2989},"4792005",{"role":210,"value":2991,"deprecated":11,"sanitizedBody":2991,"strippedBody":2992,"body":2991,"id":2993},"\u003Cp>Capture the beautiful features of your scented creations with at least one product detail photo. This type of photo zooms in on the colors, textures, and other notable features of your candles or soaps. These close-up images allow customers to get a better appreciation for details like mica shimmer in a soap bar, or embeds in a candle.\u003C\u002Fp>\n\u003Cp>\u003Cem>\u003Cstrong>Where to use:\u003C\u002Fstrong> Detail photos are found on product pages, usually as the second or third photo. They’re also great to include in social media posts—whether as a stand-alone image or as part of a carousel.\u003C\u002Fem>\u003C\u002Fp>","Capture the beautiful features of your scented creations with at least one product detail photo. This type of photo zooms in on the colors, textures, and other notable features of your candles or soaps. These close-up images allow customers to get a better appreciation for details like mica shimmer in a soap bar, or embeds in a candle.\nWhere to use: Detail photos are found on product pages, usually as the second or third photo. They’re also great to include in social media posts—whether as a stand-alone image or as part of a carousel.","4792006",[],{"name":2399,"fixed":11,"position":2996,"createdAt":2997,"updatedAt":2997,"deprecated":11,"id":2998,"ingredients":2999,"nestedElements":3002},13,"2026-08-24T16:08:35.269-04:00","2075492",[3000],{"role":2404,"value":1604,"deprecated":11,"id":3001},"4792007",[1660,2079,2451],{"name":1838,"fixed":11,"position":3004,"createdAt":3005,"updatedAt":3005,"deprecated":11,"id":3006,"ingredients":3007,"nestedElements":3020},14,"2026-08-24T16:08:35.330-04:00","2075496",[3008,3010,3012,3016,3018],{"role":1843,"value":12,"deprecated":11,"id":3009},"4792014",{"role":1846,"value":81,"deprecated":11,"link":14,"linkClassName":14,"linkTarget":14,"linkTitle":14,"body":81,"linkUrl":14,"domId":14,"id":3011},"4792015",{"role":1838,"value":3013,"deprecated":11,"level":1850,"size":1850,"domId":3014,"id":3015},"3. White Background Shot","3-white-background-shot","4792016",{"role":1854,"value":1855,"deprecated":11,"id":3017},"4792017",{"role":1858,"value":1859,"deprecated":11,"id":3019},"4792018",[],{"name":1579,"fixed":11,"position":3022,"createdAt":3023,"updatedAt":3023,"deprecated":11,"id":3024,"ingredients":3025,"nestedElements":3033},15,"2026-08-24T16:08:35.346-04:00","2075497",[3026,3028],{"role":1588,"value":1855,"deprecated":11,"id":3027},"4792019",{"role":210,"value":3029,"deprecated":11,"sanitizedBody":3030,"strippedBody":3031,"body":3029,"id":3032},"\u003Cp>The white background shot is similar to the primary product photo in that it’s meant to showcase a single product. While primary product photos may involve a colored background, this photo is taken against a white backdrop and is entirely minimalist.\u003C\u002Fp>\n\u003Cp>\u003Cem>\u003Cstrong>Where to use:\u003C\u002Fstrong> The white background shot is most often used for business-to-business situations like in \u003Ca class=\"internal\" title=\"How to create a wholesale line sheet for your candle business\" href=\"\u002Fhow-to-create-a-wholesale-line-sheet-for-your-candle-or-soap-business\u002F\" target=\"_blank\" rel=\"noopener\">wholesale line sheets\u003C\u002Fa> and for wholesale online marketplaces like Faire. \u003C\u002Fem>\u003C\u002Fp>","\u003Cp>The white background shot is similar to the primary product photo in that it’s meant to showcase a single product. While primary product photos may involve a colored background, this photo is taken against a white backdrop and is entirely minimalist.\u003C\u002Fp>\n\u003Cp>\u003Cem>\u003Cstrong>Where to use:\u003C\u002Fstrong> The white background shot is most often used for business-to-business situations like in \u003Ca class=\"internal\" title=\"How to create a wholesale line sheet for your candle business\" href=\"\u002Fhow-to-create-a-wholesale-line-sheet-for-your-candle-or-soap-business\u002F\" target=\"_blank\">wholesale line sheets\u003C\u002Fa> and for wholesale online marketplaces like Faire. \u003C\u002Fem>\u003C\u002Fp>","The white background shot is similar to the primary product photo in that it’s meant to showcase a single product. While primary product photos may involve a colored background, this photo is taken against a white backdrop and is entirely minimalist.\nWhere to use: The white background shot is most often used for business-to-business situations like in wholesale line sheets and for wholesale online marketplaces like Faire. ","4792020",[],{"name":2399,"fixed":11,"position":3035,"createdAt":3036,"updatedAt":3036,"deprecated":11,"id":3037,"ingredients":3038,"nestedElements":3041},16,"2026-08-24T16:08:35.360-04:00","2075498",[3039],{"role":2404,"value":1604,"deprecated":11,"id":3040},"4792021",[1705,2123,2495],{"name":1838,"fixed":11,"position":3043,"createdAt":3044,"updatedAt":3044,"deprecated":11,"id":3045,"ingredients":3046,"nestedElements":3059},17,"2026-08-24T16:08:35.411-04:00","2075502",[3047,3049,3051,3053,3057],{"role":1854,"value":1855,"deprecated":11,"id":3048},"4792028",{"role":1846,"value":81,"deprecated":11,"link":14,"linkClassName":14,"linkTarget":14,"linkTitle":14,"body":81,"linkUrl":14,"domId":14,"id":3050},"4792029",{"role":1843,"value":12,"deprecated":11,"id":3052},"4792030",{"role":1838,"value":3054,"deprecated":11,"level":1850,"size":1850,"domId":3055,"id":3056},"4. Lifestyle Photo","4-lifestyle-photo","4792031",{"role":1858,"value":1859,"deprecated":11,"id":3058},"4792032",[],{"name":1579,"fixed":11,"position":3061,"createdAt":3062,"updatedAt":3062,"deprecated":11,"id":3063,"ingredients":3064,"nestedElements":3072},18,"2026-08-24T16:08:35.433-04:00","2075503",[3065,3067],{"role":1588,"value":1855,"deprecated":11,"id":3066},"4792033",{"role":210,"value":3068,"deprecated":11,"sanitizedBody":3069,"strippedBody":3070,"body":3068,"id":3071},"\u003Cp>Lifestyle photos are the place to really flex your creativity! They capture your candles, soaps, and other products in a real-world setting, often styled with complementary props like flowers, fabrics, and home decor accents. These photos help customers imagine the product in their space and spark an emotional connection.\u003C\u002Fp>\n\u003Cp>Because setting up lifestyle photos is a more involved process, you can create multiple versions within the same shot. For example, after taking a lid-on photo of a candle, remove the lid and light the wick. Then subtly rearrange the props to create a different composition and continue shooting.\u003C\u002Fp>\n\u003Cp>\u003Cem>\u003Cstrong>Where to use:\u003C\u002Fstrong> Lifestyle photos have many uses across your \u003Ca class=\"internal\" title=\"Selling online: tips and resources to get started\" href=\"\u002Fselling-online-tips-and-resources-to-get-started\u002F\" target=\"_blank\" rel=\"noopener\">website\u003C\u002Fa>, particularly as a hero image on the homepage, and on product pages. They’re also very appealing components in marketing emails and on social media, and make excellent cover page images for your wholesale linesheet. \u003C\u002Fem>\u003C\u002Fp>","\u003Cp>Lifestyle photos are the place to really flex your creativity! They capture your candles, soaps, and other products in a real-world setting, often styled with complementary props like flowers, fabrics, and home decor accents. These photos help customers imagine the product in their space and spark an emotional connection.\u003C\u002Fp>\n\u003Cp>Because setting up lifestyle photos is a more involved process, you can create multiple versions within the same shot. For example, after taking a lid-on photo of a candle, remove the lid and light the wick. Then subtly rearrange the props to create a different composition and continue shooting.\u003C\u002Fp>\n\u003Cp>\u003Cem>\u003Cstrong>Where to use:\u003C\u002Fstrong> Lifestyle photos have many uses across your \u003Ca class=\"internal\" title=\"Selling online: tips and resources to get started\" href=\"\u002Fselling-online-tips-and-resources-to-get-started\u002F\" target=\"_blank\">website\u003C\u002Fa>, particularly as a hero image on the homepage, and on product pages. They’re also very appealing components in marketing emails and on social media, and make excellent cover page images for your wholesale linesheet. \u003C\u002Fem>\u003C\u002Fp>","Lifestyle photos are the place to really flex your creativity! They capture your candles, soaps, and other products in a real-world setting, often styled with complementary props like flowers, fabrics, and home decor accents. These photos help customers imagine the product in their space and spark an emotional connection.\nBecause setting up lifestyle photos is a more involved process, you can create multiple versions within the same shot. For example, after taking a lid-on photo of a candle, remove the lid and light the wick. Then subtly rearrange the props to create a different composition and continue shooting.\nWhere to use: Lifestyle photos have many uses across your website, particularly as a hero image on the homepage, and on product pages. They’re also very appealing components in marketing emails and on social media, and make excellent cover page images for your wholesale linesheet. ","4792034",[],{"name":2399,"fixed":11,"position":3074,"createdAt":3075,"updatedAt":3075,"deprecated":11,"id":3076,"ingredients":3077,"nestedElements":3080},19,"2026-08-24T16:08:35.448-04:00","2075504",[3078],{"role":2404,"value":1604,"deprecated":11,"id":3079},"4792035",[1749,2167,2539],{"name":1838,"fixed":11,"position":3082,"createdAt":3083,"updatedAt":3083,"deprecated":11,"id":3084,"ingredients":3085,"nestedElements":3098},20,"2026-08-24T16:08:35.502-04:00","2075508",[3086,3088,3090,3092,3096],{"role":1854,"value":1855,"deprecated":11,"id":3087},"4792042",{"role":1843,"value":12,"deprecated":11,"id":3089},"4792043",{"role":1846,"value":81,"deprecated":11,"link":14,"linkClassName":14,"linkTarget":14,"linkTitle":14,"body":81,"linkUrl":14,"domId":14,"id":3091},"4792044",{"role":1838,"value":3093,"deprecated":11,"level":1850,"size":1850,"domId":3094,"id":3095},"5. Group Photo","5-group-photo","4792045",{"role":1858,"value":1859,"deprecated":11,"id":3097},"4792046",[],{"name":1579,"fixed":11,"position":3100,"createdAt":3101,"updatedAt":3101,"deprecated":11,"id":3102,"ingredients":3103,"nestedElements":3110},21,"2026-08-24T16:08:35.522-04:00","2075509",[3104,3106],{"role":1588,"value":1855,"deprecated":11,"id":3105},"4792047",{"role":210,"value":3107,"deprecated":11,"sanitizedBody":3107,"strippedBody":3108,"body":3107,"id":3109},"\u003Cp>Highlight the breadth of your product line or seasonal collections with a group shot. This photo type shows shoppers the variety of candles, soaps, and other items you offer—and how they complement one another. \u003C\u002Fp>\n\u003Cp>\u003Cem>\u003Cstrong>Where to use:\u003C\u002Fstrong> A versatile image to have, group photos are useful once more for email marketing and social media. If you blog, they’re excellent for a blog post’s main image, or hero images on your website’s home page. \u003C\u002Fem>\u003C\u002Fp>","Highlight the breadth of your product line or seasonal collections with a group shot. This photo type shows shoppers the variety of candles, soaps, and other items you offer—and how they complement one another. \nWhere to use: A versatile image to have, group photos are useful once more for email marketing and social media. If you blog, they’re excellent for a blog post’s main image, or hero images on your website’s home page. ","4792048",[],{"name":2399,"fixed":11,"position":3112,"createdAt":3113,"updatedAt":3113,"deprecated":11,"id":3114,"ingredients":3115,"nestedElements":3118},22,"2026-08-24T16:08:35.534-04:00","2075510",[3116],{"role":2404,"value":1604,"deprecated":11,"id":3117},"4792049",[1793,2211,2583],{"name":2841,"fixed":11,"position":3120,"createdAt":3121,"updatedAt":3121,"deprecated":11,"id":3122,"ingredients":3123,"nestedElements":3128},23,"2026-08-24T16:08:35.581-04:00","2075514",[3124,3126],{"role":1843,"value":12,"deprecated":11,"id":3125},"4792056",{"role":1607,"value":2846,"deprecated":11,"id":3127},"4792057",[1837,2255,2627,2811,2833,2851,2874,2902,2922,2947,2976],{"name":3130,"fixed":11,"position":3131,"createdAt":3132,"updatedAt":3132,"deprecated":11,"id":3133,"ingredients":3134,"nestedElements":3142},"pro_tip",24,"2026-08-24T16:08:35.905-04:00","2075535",[3135,3138],{"role":119,"value":3136,"deprecated":11,"link":14,"linkClassName":14,"linkTarget":14,"linkTitle":14,"body":3136,"linkUrl":14,"domId":14,"id":3137},"A Note About Video","4792107",{"role":210,"value":3139,"deprecated":11,"sanitizedBody":3139,"strippedBody":3140,"body":3139,"id":3141},"\u003Cp>While this guide is focused on essential product photography, short product videos are also a growing trend in ecommerce. And they’re an excellent asset to have if you post Reels or other video content on social platforms. These dynamic visuals can effectively:\u003C\u002Fp>\n\u003Cul>\n\u003Cli>Demonstrate a product’s scale, features, and use\u003C\u002Fli>\n\u003Cli>Provide shoppers with a clearer, more engaging view of the item\u003C\u002Fli>\n\u003Cli>Complement your core set of photos\u003C\u002Fli>\n\u003C\u002Ful>","While this guide is focused on essential product photography, short product videos are also a growing trend in ecommerce. And they’re an excellent asset to have if you post Reels or other video content on social platforms. These dynamic visuals can effectively:\n\nDemonstrate a product’s scale, features, and use\nProvide shoppers with a clearer, more engaging view of the item\nComplement your core set of photos\n","4792108",[],{"name":1838,"fixed":11,"position":3144,"createdAt":3145,"updatedAt":3145,"deprecated":11,"id":3146,"ingredients":3147,"nestedElements":3160},25,"2026-08-24T16:08:35.925-04:00","2075536",[3148,3150,3152,3156,3158],{"role":1843,"value":12,"deprecated":11,"id":3149},"4792109",{"role":1846,"value":81,"deprecated":11,"link":14,"linkClassName":14,"linkTarget":14,"linkTitle":14,"body":81,"linkUrl":14,"domId":14,"id":3151},"4792110",{"role":1838,"value":3153,"deprecated":11,"level":1850,"size":1850,"domId":3154,"id":3155},"The Big Picture of Product Photography","the-big-picture-of-product-photography","4792111",{"role":1854,"value":1855,"deprecated":11,"id":3157},"4792112",{"role":1858,"value":1859,"deprecated":11,"id":3159},"4792113",[],{"name":1579,"fixed":11,"position":3162,"createdAt":3163,"updatedAt":3163,"deprecated":11,"id":3164,"ingredients":3165,"nestedElements":3172},26,"2026-08-24T16:08:35.943-04:00","2075537",[3166,3170],{"role":210,"value":3167,"deprecated":11,"sanitizedBody":3167,"strippedBody":3168,"body":3167,"id":3169},"\u003Cp>By nailing these five must-have product photos—the primary, detail, white background, lifestyle, and group photos—you’ll create a robust base of images to use in your sales and marketing channels.\u003C\u002Fp>\n\u003Cp>You can always build on this foundation by shooting additional photos like process shots, scale photos, packaging images, and any other ideas you have later. But starting with the five photo types covered here will let you more effectively showcase your handmade goods—and inspire shoppers to buy!\u003C\u002Fp>","By nailing these five must-have product photos—the primary, detail, white background, lifestyle, and group photos—you’ll create a robust base of images to use in your sales and marketing channels.\nYou can always build on this foundation by shooting additional photos like process shots, scale photos, packaging images, and any other ideas you have later. But starting with the five photo types covered here will let you more effectively showcase your handmade goods—and inspire shoppers to buy!","4792114",{"role":1588,"value":1855,"deprecated":11,"id":3171},"4792115",[],{"name":2841,"fixed":11,"position":3174,"createdAt":3175,"updatedAt":3175,"deprecated":11,"id":3176,"ingredients":3177,"nestedElements":3182},27,"2026-08-24T16:08:35.959-04:00","2075538",[3178,3180],{"role":1843,"value":12,"deprecated":11,"id":3179},"4792116",{"role":1607,"value":2846,"deprecated":11,"id":3181},"4792117",[1994],{"name":3184,"fixed":11,"position":3185,"createdAt":3186,"updatedAt":3186,"deprecated":11,"id":3187,"ingredients":3188,"nestedElements":3193},"disqus_embed",28,"2026-08-24T16:08:36.002-04:00","2075541",[3189],{"role":3190,"value":3191,"deprecated":11,"link":14,"linkClassName":14,"linkTarget":14,"linkTitle":14,"body":3191,"linkUrl":14,"domId":14,"id":3192},"disqus_shortname","cscomments","4792124",[],[2019,2398,2822,2840,2868,2885,2909,2939,2958,2983,2995,3003,3021,3034,3042,3060,3073,3081,3099,3111,3119,3129,3143,3161,3173,3183],[1492,2777]]