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for Managing Subscriptions","2","tips-for-managing-subscriptions","4801387",{"role":1506,"value":12,"deprecated":11,"id":1669},"4801388",{"role":1509,"value":48,"deprecated":11,"link":14,"linkClassName":14,"linkTarget":14,"linkTitle":14,"body":48,"linkUrl":14,"domId":14,"id":1671},"4801389",{"role":1502,"value":1503,"deprecated":11,"id":1673},"4801390",{"role":1498,"value":1499,"deprecated":11,"id":1675},"4801391",[],{"name":1579,"fixed":11,"position":19,"createdAt":1678,"updatedAt":1678,"deprecated":11,"id":1679,"ingredients":1680,"nestedElements":1687},"2026-09-01T14:01:36.265-04:00","2078737",[1681,1683],{"role":1588,"value":1589,"deprecated":11,"id":1682},"4801431",{"role":304,"value":1684,"deprecated":11,"sanitizedBody":1684,"strippedBody":1685,"body":1684,"id":1686},"\u003Cp>\u003Cem>If you have more questions about subscriptions, please drop them in the comments so we can help you with them. And if you already offer subscriptions with your business, we’d love to hear about your experiences and any tips you might have for fellow makers just starting out on this journey.\u003C\u002Fem>\u003C\u002Fp>\n\u003Cp>\u003Cem>For even more resources to grow your business, the \u003Ca class=\"internal\" title=\"CandleScience Maker Business Hub\" href=\"\u002Fmaker-business-hub\u002F\">CandleScience Maker Business Hub\u003C\u002Fa> brings you guides, answers, and the next steps you need!\u003C\u002Fem>\u003C\u002Fp>","If you have more questions about subscriptions, please drop them in the comments so we can help you with them. And if you already offer subscriptions with your business, we’d love to hear about your experiences and any tips you might have for fellow makers just starting out on this journey.\nFor even more resources to grow your business, the CandleScience Maker Business Hub brings you guides, answers, and the next steps you need!","4801432",[1688],{"name":1593,"fixed":11,"position":19,"createdAt":1689,"updatedAt":1689,"deprecated":11,"id":1690,"ingredients":1691,"nestedElements":1701},"2026-09-01T14:01:36.280-04:00","2078738",[1692,1695,1697,1699],{"role":229,"value":1693,"deprecated":11,"link":1599,"linkClassName":220,"linkTarget":48,"linkTitle":1600,"body":1693,"linkUrl":1599,"domId":14,"id":1694},"Visit the Maker Business 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(1).jpg","Contents from a candle, wax melt, and reed diffuser subscription box 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(1)","subscription-article-gallery-image-c-h (1).jpg",227463,"4801350",{"role":1574,"value":1767,"deprecated":11,"id":1768},"3","4801351",[],{"name":1579,"fixed":11,"position":235,"createdAt":1771,"updatedAt":1771,"deprecated":11,"id":1772,"ingredients":1773,"nestedElements":1780},"2026-09-01T14:01:36.073-04:00","2078725",[1774,1778],{"role":304,"value":1775,"deprecated":11,"sanitizedBody":1775,"strippedBody":1776,"body":1775,"id":1777},"\u003Cp>Launching a subscription program is exciting and also just the beginning of this journey!\u003C\u002Fp>\n\u003Cp>As you continue down this path, don’t be surprised if you need to tweak your offerings occasionally. Many makers discover their perfect subscription formula through a bit of trial and error, so don’t be afraid to refine your model based on how things are going and what customers are saying.\u003C\u002Fp>\n\u003Cp>And speaking of customers, you will likely notice some coming and going. That’s called “churn” and it’s a natural part of subscriptions, so don’t let it discourage you. The key is to keep in touch with your subscribers, ask for their thoughts, and consider their feedback when making improvements. \u003C\u002Fp>\n\u003Cp>To help you navigate the ongoing management of your subscription program, let’s look at four important areas to focus on: production and inventory management, customer communication, subscriber flexibility, and marketing.\u003C\u002Fp>","Launching a subscription program is exciting and also just the beginning of this journey!\nAs you continue down this path, don’t be surprised if you need to tweak your offerings occasionally. Many makers discover their perfect subscription formula through a bit of trial and error, so don’t be afraid to refine your model based on how things are going and what customers are saying.\nAnd speaking of customers, you will likely notice some coming and going. That’s called “churn” and it’s a natural part of subscriptions, so don’t let it discourage you. The key is to keep in touch with your subscribers, ask for their thoughts, and consider their feedback when making improvements. \nTo help you navigate the ongoing management of your subscription program, let’s look at four important areas to focus on: production and inventory management, customer communication, subscriber flexibility, and marketing.","4801392",{"role":1588,"value":1503,"deprecated":11,"id":1779},"4801393",[],{"name":1782,"fixed":11,"position":246,"createdAt":1783,"updatedAt":1783,"deprecated":11,"id":1784,"ingredients":1785,"nestedElements":1789},"gallery","2026-09-01T14:01:35.480-04:00","2078686",[1786],{"role":1787,"value":1604,"deprecated":11,"id":1788},"vertical-space","4801277",[1516],{"name":1493,"fixed":11,"position":246,"createdAt":1791,"updatedAt":1791,"deprecated":11,"id":1792,"ingredients":1793,"nestedElements":1806},"2026-09-01T14:01:36.090-04:00","2078726",[1794,1798,1800,1802,1804],{"role":1493,"value":1795,"deprecated":11,"level":1767,"size":1767,"domId":1796,"id":1797},"Have a handle on your production processes and inventory","have-a-handle-on-your-production-processes-and-inventory","4801394",{"role":1506,"value":12,"deprecated":11,"id":1799},"4801395",{"role":1509,"value":48,"deprecated":11,"link":14,"linkClassName":14,"linkTarget":14,"linkTitle":14,"body":48,"linkUrl":14,"domId":14,"id":1801},"4801396",{"role":1502,"value":1503,"deprecated":11,"id":1803},"4801397",{"role":1498,"value":1499,"deprecated":11,"id":1805},"4801398",[],{"name":1808,"fixed":12,"position":256,"createdAt":1809,"updatedAt":1809,"deprecated":11,"id":1810,"ingredients":1811,"nestedElements":1839},"algolia_image","2026-09-01T14:01:35.497-04:00","2078688",[1812],{"role":1522,"value":1813,"deprecated":11,"title":1245,"caption":48,"linkClassName":48,"linkTitle":48,"linkTarget":48,"altText":1524,"linkUrl":48,"imageDimensions":1814,"srcset":1816,"imageName":1835,"imageFileName":1836,"imageMimeType":293,"imageFileSize":1837,"id":1838},"https:\u002F\u002Fd2r3z0h7oyiawr.cloudfront.net\u002Fpictures\u002F8047\u002F79d64c5253bc659803e1dc3ab012bde14d791bb4\u002Fsupscription_article_thumbnail.jpeg",{"width":1815,"height":1815},264,[1817,1821,1823,1827,1829,1833],{"url":1818,"desc":1819,"width":1820,"height":1820,"type":293},"https:\u002F\u002Fd2r3z0h7oyiawr.cloudfront.net\u002Fpictures\u002F8047\u002F22129dbfd2a07a52e00160be2962edd99d827abd\u002Fsupscription_article_thumbnail.jpeg","82w","82",{"url":1822,"desc":1819,"width":1820,"height":1820,"type":281},"https:\u002F\u002Fd2r3z0h7oyiawr.cloudfront.net\u002Fpictures\u002F8047\u002F73e954cb662eec375e641d67e9b8e0c88121c0fd\u002Fsupscription_article_thumbnail.webp",{"url":1824,"desc":1825,"width":1826,"height":1826,"type":293},"https:\u002F\u002Fd2r3z0h7oyiawr.cloudfront.net\u002Fpictures\u002F8047\u002Fead24872a9b84f0e73f338071d82614a3e2fd67b\u002Fsupscription_article_thumbnail.jpeg","164w","164",{"url":1828,"desc":1825,"width":1826,"height":1826,"type":281},"https:\u002F\u002Fd2r3z0h7oyiawr.cloudfront.net\u002Fpictures\u002F8047\u002F65ff653279bb57c9b86de2077510a2e496869739\u002Fsupscription_article_thumbnail.webp",{"url":1830,"desc":1831,"width":1832,"height":1832,"type":293},"https:\u002F\u002Fd2r3z0h7oyiawr.cloudfront.net\u002Fpictures\u002F8047\u002F45a7ae56eab594d8eb944896ccad2d0bd00ca83a\u002Fsupscription_article_thumbnail.jpeg","246w","246",{"url":1834,"desc":1831,"width":1832,"height":1832,"type":281},"https:\u002F\u002Fd2r3z0h7oyiawr.cloudfront.net\u002Fpictures\u002F8047\u002Fc6cb0856fc4c027fa633bb79dc424a723d7881ab\u002Fsupscription_article_thumbnail.webp","supscription-article-thumbnail","supscription-article-thumbnail.jpg",358323,"4801280",[],{"name":1579,"fixed":11,"position":256,"createdAt":1841,"updatedAt":1841,"deprecated":11,"id":1842,"ingredients":1843,"nestedElements":1851},"2026-09-01T14:01:36.103-04:00","2078727",[1844,1849],{"role":304,"value":1845,"deprecated":11,"sanitizedBody":1846,"strippedBody":1847,"body":1845,"id":1848},"\u003Cp>Managing production and inventory for subscriptions can be quite different than compared to one-off orders:\u003C\u002Fp>\n\u003Cul>\n\u003Cli>Plan production schedules around subscription cycles to make sure you have the supplies needed.\u003C\u002Fli>\n\u003Cli>Use \u003Ca class=\"internal\" title=\"How to make large batches of candles\" href=\"\u002Fhow-to-make-large-batches-of-candles\u002F\">batching methods\u003C\u002Fa> to \u003Ca class=\"internal\" title=\"Time-saving tips, tools, and strategies for candle makers and candle businesses\" href=\"\u002Ftime-saving-tips-tools-and-strategies-for-candle-makers-candle-businesses\u002F\">streamline your workflows\u003C\u002Fa> for making, processing, and shipping subscription orders.\u003C\u002Fli>\n\u003Cli>\u003Ca class=\"internal\" title=\"How to scale your handmade candle business\" href=\"\u002Fhow-to-scale-your-handmade-candle-business\u002F\">Scale operations\u003C\u002Fa> as your subscription base grows by investing in equipment, hiring help, or optimizing processes.\u003C\u002Fli>\n\u003C\u002Ful>","\u003Cp>Managing production and inventory for subscriptions can be quite different than compared to one-off orders:\u003C\u002Fp>\n\u003Cul>\n\u003Cli>Plan production schedules around subscription cycles to make sure you have the supplies needed.\u003C\u002Fli>\n\u003Cli>Use \u003Ca class=\"internal\" title=\"How to make large batches of candles\" href=\"\u002Fhow-to-make-large-batches-of-candles\u002F\">batching methods\u003C\u002Fa> to \u003Ca class=\"internal\" title=\"Time-saving tips, tools, and strategies for candle makers and candle businesses\" href=\"\u002Ftime-saving-tips-tools-and-strategies-for-candle-makers-candle-businesses\u002F\">streamline your workflows\u003C\u002Fa> for making, processing, and shipping subscription orders.\u003C\u002Fli>\n\u003Cli>\n\u003Ca class=\"internal\" title=\"How to scale your handmade candle business\" href=\"\u002Fhow-to-scale-your-handmade-candle-business\u002F\">Scale operations\u003C\u002Fa> as your subscription base grows by investing in equipment, hiring help, or optimizing processes.\u003C\u002Fli>\n\u003C\u002Ful>","Managing production and inventory for subscriptions can be quite different than compared to one-off orders:\n\nPlan production schedules around subscription cycles to make sure you have the supplies needed.\nUse batching methods to streamline your workflows for making, processing, and shipping subscription orders.\nScale operations as your subscription base grows by investing in equipment, hiring help, or optimizing processes.\n","4801399",{"role":1588,"value":1503,"deprecated":11,"id":1850},"4801400",[],{"name":1579,"fixed":11,"position":1002,"createdAt":1853,"updatedAt":1853,"deprecated":11,"id":1854,"ingredients":1855,"nestedElements":1862},"2026-09-01T14:01:35.508-04:00","2078689",[1856,1860],{"role":304,"value":1857,"deprecated":11,"sanitizedBody":1857,"strippedBody":1858,"body":1857,"id":1859},"\u003Cp>You’ve probably encountered subscription services in your daily life from streaming platforms to meal kit deliveries. Now, imagine bringing some of that same convenience and excitement to your candle or soap business! \u003C\u002Fp>\n\u003Cp>Subscriptions in your product-based business are an excellent way to stand out in a crowded market. And they’re a powerful tool to create lasting relationships with customers, as well as attract new fans to your brand while boosting your bottomline.\u003C\u002Fp>","You’ve probably encountered subscription services in your daily life from streaming platforms to meal kit deliveries. Now, imagine bringing some of that same convenience and excitement to your candle or soap business! \nSubscriptions in your product-based business are an excellent way to stand out in a crowded market. And they’re a powerful tool to create lasting relationships with customers, as well as attract new fans to your brand while boosting your bottomline.","4801281",{"role":1588,"value":1503,"deprecated":11,"id":1861},"4801282",[],{"name":1493,"fixed":11,"position":1002,"createdAt":1864,"updatedAt":1864,"deprecated":11,"id":1865,"ingredients":1866,"nestedElements":1879},"2026-09-01T14:01:36.130-04:00","2078728",[1867,1871,1873,1875,1877],{"role":1493,"value":1868,"deprecated":11,"level":1767,"size":1767,"domId":1869,"id":1870},"Communication is key to successfully setting customer expectations","communication-is-key-to-successfully-setting-customer-expectations","4801401",{"role":1506,"value":12,"deprecated":11,"id":1872},"4801402",{"role":1509,"value":48,"deprecated":11,"link":14,"linkClassName":14,"linkTarget":14,"linkTitle":14,"body":48,"linkUrl":14,"domId":14,"id":1874},"4801403",{"role":1502,"value":1503,"deprecated":11,"id":1876},"4801404",{"role":1498,"value":1499,"deprecated":11,"id":1878},"4801405",[],{"name":1881,"fixed":11,"position":1058,"createdAt":1882,"updatedAt":1882,"deprecated":11,"id":1883,"ingredients":1884,"nestedElements":1890},"section_with_background","2026-09-01T14:01:35.519-04:00","2078690",[1885,1888],{"role":1607,"value":1886,"deprecated":11,"id":1887},"sand","4801283",{"role":1506,"value":12,"deprecated":11,"id":1889},"4801284",[1578],{"name":1579,"fixed":11,"position":1058,"createdAt":1892,"updatedAt":1892,"deprecated":11,"id":1893,"ingredients":1894,"nestedElements":1901},"2026-09-01T14:01:36.145-04:00","2078729",[1895,1899],{"role":304,"value":1896,"deprecated":11,"sanitizedBody":1896,"strippedBody":1897,"body":1896,"id":1898},"\u003Cp>Clear, consistent communication is crucial to maintaining happy customers:\u003C\u002Fp>\n\u003Cul>\n\u003Cli>Provide all subscription details upfront, including product information, terms and policies, billing dates, and shipping timeframes.\u003C\u002Fli>\n\u003Cli>Use \u003Ca class=\"internal\" title=\"The essential emails to send: email marketing for makers\" href=\"\u002Fthe-essential-emails-to-send-email-marketing-for-makers\u002F\">email automations\u003C\u002Fa> to keep subscribers in the loop by sending reminder emails before shipping and providing tracking information.\u003C\u002Fli>\n\u003Cli>Solicit feedback and suggestions from subscribers through short surveys or email to improve the program and address customer needs.\u003C\u002Fli>\n\u003Cli>Deliver excellent customer service with an FAQ page and prompt responses to inquiries.\u003C\u002Fli>\n\u003C\u002Ful>","Clear, consistent communication is crucial to maintaining happy customers:\n\nProvide all subscription details upfront, including product information, terms and policies, billing dates, and shipping timeframes.\nUse email automations to keep subscribers in the loop by sending reminder emails before shipping and providing tracking information.\nSolicit feedback and suggestions from subscribers through short surveys or email to improve the program and address customer needs.\nDeliver excellent customer service with an FAQ page and prompt responses to inquiries.\n","4801406",{"role":1588,"value":1503,"deprecated":11,"id":1900},"4801407",[],{"name":1903,"fixed":11,"position":1121,"createdAt":1904,"updatedAt":1904,"deprecated":11,"id":1905,"ingredients":1906,"nestedElements":1907},"table_of_contents","2026-09-01T14:01:35.551-04:00","2078693",[],[],{"name":1493,"fixed":11,"position":1121,"createdAt":1909,"updatedAt":1909,"deprecated":11,"id":1910,"ingredients":1911,"nestedElements":1924},"2026-09-01T14:01:36.163-04:00","2078730",[1912,1916,1918,1920,1922],{"role":1493,"value":1913,"deprecated":11,"level":1767,"size":1767,"domId":1914,"id":1915},"Offer flexibility for subscribers","offer-flexibility-for-subscribers","4801408",{"role":1506,"value":12,"deprecated":11,"id":1917},"4801409",{"role":1509,"value":48,"deprecated":11,"link":14,"linkClassName":14,"linkTarget":14,"linkTitle":14,"body":48,"linkUrl":14,"domId":14,"id":1919},"4801410",{"role":1502,"value":1503,"deprecated":11,"id":1921},"4801411",{"role":1498,"value":1499,"deprecated":11,"id":1923},"4801412",[],{"name":1493,"fixed":11,"position":1166,"createdAt":1926,"updatedAt":1926,"deprecated":11,"id":1927,"ingredients":1928,"nestedElements":1941},"2026-09-01T14:01:35.564-04:00","2078694",[1929,1933,1935,1937,1939],{"role":1493,"value":1930,"deprecated":11,"level":1665,"size":1665,"domId":1931,"id":1932},"What are subscriptions?","what-are-subscriptions","4801291",{"role":1506,"value":12,"deprecated":11,"id":1934},"4801292",{"role":1509,"value":48,"deprecated":11,"link":14,"linkClassName":14,"linkTarget":14,"linkTitle":14,"body":48,"linkUrl":14,"domId":14,"id":1936},"4801293",{"role":1502,"value":1503,"deprecated":11,"id":1938},"4801294",{"role":1498,"value":1499,"deprecated":11,"id":1940},"4801295",[],{"name":1579,"fixed":11,"position":1166,"createdAt":1943,"updatedAt":1943,"deprecated":11,"id":1944,"ingredients":1945,"nestedElements":1952},"2026-09-01T14:01:36.177-04:00","2078731",[1946,1950],{"role":304,"value":1947,"deprecated":11,"sanitizedBody":1947,"strippedBody":1948,"body":1947,"id":1949},"\u003Cp>Giving customers control over their subscriptions can significantly increase satisfaction and reduce churn:\u003C\u002Fp>\n\u003Cul>\n\u003Cli>Offer the options to pause subscriptions, skip deliveries, or easily cancel when needed.\u003C\u002Fli>\n\u003Cli>Select a subscription app that provides these customer-friendly features.\u003C\u002Fli>\n\u003C\u002Ful>","Giving customers control over their subscriptions can significantly increase satisfaction and reduce churn:\n\nOffer the options to pause subscriptions, skip deliveries, or easily cancel when needed.\nSelect a subscription app that provides these customer-friendly features.\n","4801413",{"role":1588,"value":1503,"deprecated":11,"id":1951},"4801414",[],{"name":1579,"fixed":11,"position":1954,"createdAt":1955,"updatedAt":1955,"deprecated":11,"id":1956,"ingredients":1957,"nestedElements":1964},9,"2026-09-01T14:01:35.578-04:00","2078695",[1958,1962],{"role":304,"value":1959,"deprecated":11,"sanitizedBody":1959,"strippedBody":1960,"body":1959,"id":1961},"\u003Cp>Subscriptions are a service where goods—like home fragrance and bath and body products—are received on a recurring basis, often monthly or quarterly. \u003C\u002Fp>\n\u003Cp>This model works exceptionally well for consumable products, which are items that are used up and need to be replaced regularly. Candles, soaps, and wax melts fit perfectly into this category, making them ideal candidates for subscriptions.\u003C\u002Fp>\n\u003Cp>Three common subscription models for product-based businesses are:\u003C\u002Fp>\n\u003Cul>\n\u003Cli>\u003Ca class=\"internal\" title=\"Subscribe and save\" href=\"\u002Fhow-to-grow-your-candle-and-soap-business-with-subscriptions\u002F#subscribe-and-save\">Subscribe and save\u003C\u002Fa>\u003C\u002Fli>\n\u003Cli>\u003Ca class=\"internal\" title=\"Club model\" href=\"\u002Fhow-to-grow-your-candle-and-soap-business-with-subscriptions\u002F#the-club-model\">A club\u003C\u002Fa>\u003C\u002Fli>\n\u003Cli>\u003Ca class=\"internal\" title=\"Curated or themed boxes\" href=\"\u002Fhow-to-grow-your-candle-and-soap-business-with-subscriptions\u002F#curated-or-themed-boxes\">Curated or themed boxes\u003C\u002Fa>\u003C\u002Fli>\n\u003C\u002Ful>","Subscriptions are a service where goods—like home fragrance and bath and body products—are received on a recurring basis, often monthly or quarterly. \nThis model works exceptionally well for consumable products, which are items that are used up and need to be replaced regularly. Candles, soaps, and wax melts fit perfectly into this category, making them ideal candidates for subscriptions.\nThree common subscription models for product-based businesses are:\n\nSubscribe and save\nA club\nCurated or themed boxes\n","4801296",{"role":1588,"value":1503,"deprecated":11,"id":1963},"4801297",[],{"name":1493,"fixed":11,"position":1954,"createdAt":1966,"updatedAt":1966,"deprecated":11,"id":1967,"ingredients":1968,"nestedElements":1981},"2026-09-01T14:01:36.195-04:00","2078732",[1969,1973,1975,1977,1979],{"role":1493,"value":1970,"deprecated":11,"level":1767,"size":1767,"domId":1971,"id":1972},"Get the word out","get-the-word-out","4801415",{"role":1506,"value":12,"deprecated":11,"id":1974},"4801416",{"role":1502,"value":1503,"deprecated":11,"id":1976},"4801417",{"role":1509,"value":48,"deprecated":11,"link":14,"linkClassName":14,"linkTarget":14,"linkTitle":14,"body":48,"linkUrl":14,"domId":14,"id":1978},"4801418",{"role":1498,"value":1499,"deprecated":11,"id":1980},"4801419",[],{"name":1493,"fixed":11,"position":1983,"createdAt":1984,"updatedAt":1984,"deprecated":11,"id":1985,"ingredients":1986,"nestedElements":1999},10,"2026-09-01T14:01:35.596-04:00","2078696",[1987,1989,1993,1995,1997],{"role":1509,"value":48,"deprecated":11,"link":14,"linkClassName":14,"linkTarget":14,"linkTitle":14,"body":48,"linkUrl":14,"domId":14,"id":1988},"4801298",{"role":1493,"value":1990,"deprecated":11,"level":1665,"size":1665,"domId":1991,"id":1992},"Why offer subscriptions?","why-offer-subscriptions","4801299",{"role":1506,"value":12,"deprecated":11,"id":1994},"4801300",{"role":1502,"value":1503,"deprecated":11,"id":1996},"4801301",{"role":1498,"value":1499,"deprecated":11,"id":1998},"4801302",[],{"name":1579,"fixed":11,"position":1983,"createdAt":2001,"updatedAt":2001,"deprecated":11,"id":2002,"ingredients":2003,"nestedElements":2010},"2026-09-01T14:01:36.210-04:00","2078733",[2004,2008],{"role":304,"value":2005,"deprecated":11,"sanitizedBody":2005,"strippedBody":2006,"body":2005,"id":2007},"\u003Cp>After all this work, be sure to talk about your subscription just like you would with any new product launch:\u003C\u002Fp>\n\u003Cul>\n\u003Cli>Promote your subscription regularly through \u003Ca class=\"internal\" title=\"The essential emails to send: email marketing for makers\" href=\"\u002Fthe-essential-emails-to-send-email-marketing-for-makers\u002F\">email marketing\u003C\u002Fa>, \u003Ca class=\"internal\" title=\"7 Social Media Content Ideas for your Small Product-Based Business\" href=\"\u002F7-social-media-content-ideas-for-your-small-product-based-business\u002F\">social media\u003C\u002Fa>, and printed order inserts.\u003C\u002Fli>\n\u003Cli>Share \u003Ca class=\"internal\" title=\"Using social proof to grow your candle business\" href=\"\u002Fusing-social-proof-to-grow-your-candle-business\u002F\">social proof\u003C\u002Fa> like customer testimonials and reviews to build trust and show the positive experiences of your subscribers.\u003C\u002Fli>\n\u003Cli>Encourage subscribers to post about their purchases online and tag your social media accounts so you can reshare.\u003C\u002Fli>\n\u003C\u002Ful>","After all this work, be sure to talk about your subscription just like you would with any new product launch:\n\nPromote your subscription regularly through email marketing, social media, and printed order inserts.\nShare social proof like customer testimonials and reviews to build trust and show the positive experiences of your subscribers.\nEncourage subscribers to post about their purchases online and tag your social media accounts so you can reshare.\n","4801420",{"role":1588,"value":1503,"deprecated":11,"id":2009},"4801421",[],{"name":1579,"fixed":11,"position":2012,"createdAt":2013,"updatedAt":2013,"deprecated":11,"id":2014,"ingredients":2015,"nestedElements":2022},11,"2026-09-01T14:01:35.611-04:00","2078697",[2016,2018],{"role":1588,"value":1503,"deprecated":11,"id":2017},"4801304",{"role":304,"value":2019,"deprecated":11,"sanitizedBody":2019,"strippedBody":2020,"body":2019,"id":2021},"\u003Cp>Incorporating a subscription into your candle or soap business provides a number of benefits to both your brand and to customers. For makers, the benefits include increased revenue, customer loyalty, and predictable demand. And for customers, subscriptions provide convenience, cost savings, and the excitement of receiving regular deliveries of their favorite products.\u003C\u002Fp>","Incorporating a subscription into your candle or soap business provides a number of benefits to both your brand and to customers. For makers, the benefits include increased revenue, customer loyalty, and predictable demand. And for customers, subscriptions provide convenience, cost savings, and the excitement of receiving regular deliveries of their favorite products.","4801303",[],{"name":1493,"fixed":11,"position":2024,"createdAt":2025,"updatedAt":2025,"deprecated":11,"id":2026,"ingredients":2027,"nestedElements":2040},12,"2026-09-01T14:01:35.630-04:00","2078698",[2028,2032,2034,2036,2038],{"role":1493,"value":2029,"deprecated":11,"level":1767,"size":1767,"domId":2030,"id":2031},"Benefits of Subscriptions to Businesses","benefits-of-subscriptions-to-businesses","4801305",{"role":1506,"value":12,"deprecated":11,"id":2033},"4801306",{"role":1502,"value":1503,"deprecated":11,"id":2035},"4801307",{"role":1509,"value":48,"deprecated":11,"link":14,"linkClassName":14,"linkTarget":14,"linkTitle":14,"body":48,"linkUrl":14,"domId":14,"id":2037},"4801308",{"role":1498,"value":1499,"deprecated":11,"id":2039},"4801309",[],{"name":1579,"fixed":11,"position":2042,"createdAt":2043,"updatedAt":2043,"deprecated":11,"id":2044,"ingredients":2045,"nestedElements":2053},13,"2026-09-01T14:01:35.647-04:00","2078699",[2046,2051],{"role":304,"value":2047,"deprecated":11,"sanitizedBody":2048,"strippedBody":2049,"body":2047,"id":2050},"\u003Cul>\n\u003Cli>\u003Cstrong>Increased revenue and predictable cash flow.\u003C\u002Fstrong> Subscriptions provide a steady, recurring income stream that allows you to better forecast your business’s finances and plan for growth.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Improved customer lifetime value and retention.\u003C\u002Fstrong> Subscribers tend to stick around longer, increasing the overall value of each customer to your business.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Builds brand loyalty and enthusiasm.\u003C\u002Fstrong> Regular deliveries keep your brand top-of-mind and create a sense of anticipation among subscribers.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>An avenue to test new scents or products.\u003C\u002Fstrong> Your subscriber base can provide you with useful feedback on new offerings before a wider release.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>A way to use extra supplies. \u003C\u002Fstrong>Who of us doesn’t have a stash of unused fragrance oils? Some makers create unique scent blends to feature in their subscriptions so that none of their fragrance oils go to waste.\u003C\u002Fli>\n\u003C\u002Ful>","\u003Cul>\n\u003Cli>\n\u003Cstrong>Increased revenue and predictable cash flow.\u003C\u002Fstrong> Subscriptions provide a steady, recurring income stream that allows you to better forecast your business’s finances and plan for growth.\u003C\u002Fli>\n\u003Cli>\n\u003Cstrong>Improved customer lifetime value and retention.\u003C\u002Fstrong> Subscribers tend to stick around longer, increasing the overall value of each customer to your business.\u003C\u002Fli>\n\u003Cli>\n\u003Cstrong>Builds brand loyalty and enthusiasm.\u003C\u002Fstrong> Regular deliveries keep your brand top-of-mind and create a sense of anticipation among subscribers.\u003C\u002Fli>\n\u003Cli>\n\u003Cstrong>An avenue to test new scents or products.\u003C\u002Fstrong> Your subscriber base can provide you with useful feedback on new offerings before a wider release.\u003C\u002Fli>\n\u003Cli>\n\u003Cstrong>A way to use extra supplies. \u003C\u002Fstrong>Who of us doesn’t have a stash of unused fragrance oils? Some makers create unique scent blends to feature in their subscriptions so that none of their fragrance oils go to waste.\u003C\u002Fli>\n\u003C\u002Ful>","\nIncreased revenue and predictable cash flow. Subscriptions provide a steady, recurring income stream that allows you to better forecast your business’s finances and plan for growth.\nImproved customer lifetime value and retention. Subscribers tend to stick around longer, increasing the overall value of each customer to your business.\nBuilds brand loyalty and enthusiasm. Regular deliveries keep your brand top-of-mind and create a sense of anticipation among subscribers.\nAn avenue to test new scents or products. Your subscriber base can provide you with useful feedback on new offerings before a wider release.\nA way to use extra supplies. Who of us doesn’t have a stash of unused fragrance oils? Some makers create unique scent blends to feature in their subscriptions so that none of their fragrance oils go to waste.\n","4801310",{"role":1588,"value":1503,"deprecated":11,"id":2052},"4801311",[],{"name":1493,"fixed":11,"position":2055,"createdAt":2056,"updatedAt":2056,"deprecated":11,"id":2057,"ingredients":2058,"nestedElements":2071},14,"2026-09-01T14:01:35.664-04:00","2078700",[2059,2061,2063,2065,2069],{"role":1509,"value":48,"deprecated":11,"link":14,"linkClassName":14,"linkTarget":14,"linkTitle":14,"body":48,"linkUrl":14,"domId":14,"id":2060},"4801312",{"role":1498,"value":1499,"deprecated":11,"id":2062},"4801313",{"role":1506,"value":12,"deprecated":11,"id":2064},"4801314",{"role":1493,"value":2066,"deprecated":11,"level":1767,"size":1767,"domId":2067,"id":2068},"Benefits of Subscriptions to Customers","benefits-of-subscriptions-to-customers","4801315",{"role":1502,"value":1503,"deprecated":11,"id":2070},"4801316",[],{"name":1579,"fixed":11,"position":2073,"createdAt":2074,"updatedAt":2074,"deprecated":11,"id":2075,"ingredients":2076,"nestedElements":2084},15,"2026-09-01T14:01:35.680-04:00","2078701",[2077,2082],{"role":304,"value":2078,"deprecated":11,"sanitizedBody":2079,"strippedBody":2080,"body":2078,"id":2081},"\u003Cul>\n\u003Cli>\u003Cstrong>Convenience.\u003C\u002Fstrong> The “set it and forget it” nature of subscriptions ensures customers don’t run out of their favorite products and receive them when they need them.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Cost savings.\u003C\u002Fstrong> Many subscriptions offer discounts or free shipping, providing better value for loyal customers.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Regular excitement.\u003C\u002Fstrong> The anticipation of receiving a package can brighten a customer’s day and create continued positive associations with your brand.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Gifting made easy.\u003C\u002Fstrong> Subscriptions are also excellent gifts and allow existing customers to share their love of your products with friends and family.\u003C\u002Fli>\n\u003C\u002Ful>","\u003Cul>\n\u003Cli>\n\u003Cstrong>Convenience.\u003C\u002Fstrong> The “set it and forget it” nature of subscriptions ensures customers don’t run out of their favorite products and receive them when they need them.\u003C\u002Fli>\n\u003Cli>\n\u003Cstrong>Cost savings.\u003C\u002Fstrong> Many subscriptions offer discounts or free shipping, providing better value for loyal customers.\u003C\u002Fli>\n\u003Cli>\n\u003Cstrong>Regular excitement.\u003C\u002Fstrong> The anticipation of receiving a package can brighten a customer’s day and create continued positive associations with your brand.\u003C\u002Fli>\n\u003Cli>\n\u003Cstrong>Gifting made easy.\u003C\u002Fstrong> Subscriptions are also excellent gifts and allow existing customers to share their love of your products with friends and family.\u003C\u002Fli>\n\u003C\u002Ful>","\nConvenience. The “set it and forget it” nature of subscriptions ensures customers don’t run out of their favorite products and receive them when they need them.\nCost savings. Many subscriptions offer discounts or free shipping, providing better value for loyal customers.\nRegular excitement. The anticipation of receiving a package can brighten a customer’s day and create continued positive associations with your brand.\nGifting made easy. Subscriptions are also excellent gifts and allow existing customers to share their love of your products with friends and family.\n","4801317",{"role":1588,"value":1503,"deprecated":11,"id":2083},"4801318",[],{"name":1493,"fixed":11,"position":2086,"createdAt":2087,"updatedAt":2087,"deprecated":11,"id":2088,"ingredients":2089,"nestedElements":2102},16,"2026-09-01T14:01:35.697-04:00","2078702",[2090,2094,2096,2098,2100],{"role":1493,"value":2091,"deprecated":11,"level":1665,"size":1665,"domId":2092,"id":2093},"Popular Subscription Models for Candle and Soap Makers","popular-subscription-models-for-candle-and-soap-makers","4801319",{"role":1506,"value":12,"deprecated":11,"id":2095},"4801320",{"role":1509,"value":48,"deprecated":11,"link":14,"linkClassName":14,"linkTarget":14,"linkTitle":14,"body":48,"linkUrl":14,"domId":14,"id":2097},"4801321",{"role":1502,"value":1503,"deprecated":11,"id":2099},"4801322",{"role":1498,"value":1499,"deprecated":11,"id":2101},"4801323",[],{"name":1579,"fixed":11,"position":2104,"createdAt":2105,"updatedAt":2105,"deprecated":11,"id":2106,"ingredients":2107,"nestedElements":2114},17,"2026-09-01T14:01:35.710-04:00","2078703",[2108,2112],{"role":304,"value":2109,"deprecated":11,"sanitizedBody":2109,"strippedBody":2110,"body":2109,"id":2111},"\u003Cp>There’s no one-size-fits-all choice when it comes to subscriptions. However, there are three popular ways to offer subscriptions. You might find inspiration by combining elements from more than one model, or decide that one of these options is already a great fit for how you want to offer subscriptions.\u003C\u002Fp>","There’s no one-size-fits-all choice when it comes to subscriptions. However, there are three popular ways to offer subscriptions. You might find inspiration by combining elements from more than one model, or decide that one of these options is already a great fit for how you want to offer subscriptions.","4801324",{"role":1588,"value":1503,"deprecated":11,"id":2113},"4801325",[],{"name":1493,"fixed":11,"position":2116,"createdAt":2117,"updatedAt":2117,"deprecated":11,"id":2118,"ingredients":2119,"nestedElements":2132},18,"2026-09-01T14:01:35.727-04:00","2078704",[2120,2124,2126,2128,2130],{"role":1493,"value":2121,"deprecated":11,"level":1767,"size":1767,"domId":2122,"id":2123},"Subscribe and Save","subscribe-and-save","4801326",{"role":1506,"value":12,"deprecated":11,"id":2125},"4801327",{"role":1502,"value":1503,"deprecated":11,"id":2127},"4801328",{"role":1509,"value":48,"deprecated":11,"link":14,"linkClassName":14,"linkTarget":14,"linkTitle":14,"body":48,"linkUrl":14,"domId":14,"id":2129},"4801329",{"role":1498,"value":1499,"deprecated":11,"id":2131},"4801330",[],{"name":1579,"fixed":11,"position":2134,"createdAt":2135,"updatedAt":2135,"deprecated":11,"id":2136,"ingredients":2137,"nestedElements":2144},19,"2026-09-01T14:01:35.741-04:00","2078705",[2138,2142],{"role":304,"value":2139,"deprecated":11,"sanitizedBody":2139,"strippedBody":2140,"body":2139,"id":2141},"\u003Cp>The modern subscribe-and-save model of subscriptions is a familiar option thanks to online retailers like Amazon. \u003C\u002Fp>\n\u003Cp>With the subscribe and save approach, a customer makes an initial order for a product and selects the interval—monthly, every two months, quarterly, etc.—that they’ll receive subsequent deliveries of the same product.\u003C\u002Fp>\n\u003Cp>Typically, subscribe-and-save subscriptions come with free shipping or a discount, ranging from 5-20% off, to reward the customer for committing to ongoing purchases.\u003C\u002Fp>\n\u003Cp>For makers, subscribe and save is ideal for products from your core collection that are available no matter the time of year, or ones that are offered year-round. \u003C\u002Fp>","The modern subscribe-and-save model of subscriptions is a familiar option thanks to online retailers like Amazon. \nWith the subscribe and save approach, a customer makes an initial order for a product and selects the interval—monthly, every two months, quarterly, etc.—that they’ll receive subsequent deliveries of the same product.\nTypically, subscribe-and-save subscriptions come with free shipping or a discount, ranging from 5-20% off, to reward the customer for committing to ongoing purchases.\nFor makers, subscribe and save is ideal for products from your core collection that are available no matter the time of year, or ones that are offered year-round. ","4801331",{"role":1588,"value":1503,"deprecated":11,"id":2143},"4801332",[],{"name":1493,"fixed":11,"position":2146,"createdAt":2147,"updatedAt":2147,"deprecated":11,"id":2148,"ingredients":2149,"nestedElements":2162},20,"2026-09-01T14:01:35.758-04:00","2078706",[2150,2152,2154,2158,2160],{"role":1506,"value":12,"deprecated":11,"id":2151},"4801333",{"role":1509,"value":48,"deprecated":11,"link":14,"linkClassName":14,"linkTarget":14,"linkTitle":14,"body":48,"linkUrl":14,"domId":14,"id":2153},"4801334",{"role":1493,"value":2155,"deprecated":11,"level":1767,"size":1767,"domId":2156,"id":2157},"The Club Model","the-club-model","4801335",{"role":1502,"value":1503,"deprecated":11,"id":2159},"4801336",{"role":1498,"value":1499,"deprecated":11,"id":2161},"4801337",[],{"name":1579,"fixed":11,"position":2164,"createdAt":2165,"updatedAt":2165,"deprecated":11,"id":2166,"ingredients":2167,"nestedElements":2174},21,"2026-09-01T14:01:35.772-04:00","2078707",[2168,2172],{"role":304,"value":2169,"deprecated":11,"sanitizedBody":2169,"strippedBody":2170,"body":2169,"id":2171},"\u003Cp>Another popular subscription type is the club model: think “candle of the month” or “special soap club.” \u003C\u002Fp>\n\u003Cp>The customer signs up to receive a product at a particular interval, usually monthly or quarterly. While subscriptions are taken on a rolling basis, there is a cut-off date. \u003C\u002Fp>\n\u003Cp>For example, our friends at \u003Ca class=\"internal\" title=\"Frostbeard Studio\" href=\"\u002Fbuilding-community-and-brand-with-frostbeard-studio\u002F\">Frostbeard Studio\u003C\u002Fa> take orders for their Candle of the Month Club until the 25th of each month. Then the candles are made and shipped out on the 28th.  If someone joins the club on the 26th, they receive their first candle the following month.\u003C\u002Fp>\n\u003Cp>This subscription type usually offers early access to a forthcoming new product, features a limited-edition product available exclusively through the subscription, or contains a surprise or mystery product whose full details are revealed upon delivery.  \u003C\u002Fp>","Another popular subscription type is the club model: think “candle of the month” or “special soap club.” \nThe customer signs up to receive a product at a particular interval, usually monthly or quarterly. While subscriptions are taken on a rolling basis, there is a cut-off date. \nFor example, our friends at Frostbeard Studio take orders for their Candle of the Month Club until the 25th of each month. Then the candles are made and shipped out on the 28th.  If someone joins the club on the 26th, they receive their first candle the following month.\nThis subscription type usually offers early access to a forthcoming new product, features a limited-edition product available exclusively through the subscription, or contains a surprise or mystery product whose full details are revealed upon delivery.  ","4801338",{"role":1588,"value":1503,"deprecated":11,"id":2173},"4801339",[],{"name":1493,"fixed":11,"position":2176,"createdAt":2177,"updatedAt":2177,"deprecated":11,"id":2178,"ingredients":2179,"nestedElements":2192},22,"2026-09-01T14:01:35.790-04:00","2078708",[2180,2184,2186,2188,2190],{"role":1493,"value":2181,"deprecated":11,"level":1767,"size":1767,"domId":2182,"id":2183},"Curated or Themed Boxes","curated-or-themed-boxes","4801340",{"role":1506,"value":12,"deprecated":11,"id":2185},"4801341",{"role":1509,"value":48,"deprecated":11,"link":14,"linkClassName":14,"linkTarget":14,"linkTitle":14,"body":48,"linkUrl":14,"domId":14,"id":2187},"4801342",{"role":1502,"value":1503,"deprecated":11,"id":2189},"4801343",{"role":1498,"value":1499,"deprecated":11,"id":2191},"4801344",[],{"name":1579,"fixed":11,"position":2194,"createdAt":2195,"updatedAt":2195,"deprecated":11,"id":2196,"ingredients":2197,"nestedElements":2204},23,"2026-09-01T14:01:35.804-04:00","2078709",[2198,2202],{"role":304,"value":2199,"deprecated":11,"sanitizedBody":2199,"strippedBody":2200,"body":2199,"id":2201},"\u003Cp>This third option is seen less often from makers but is still worth considering, particularly if you have a shop where you carry a variety of products in addition to the ones you make. \u003C\u002Fp>\n\u003Cp>Curated and themed subscription boxes often involve multiple products, and as the name implies, are curated to center on a theme.\u003C\u002Fp>\n\u003Cp>Businesses can put together curated and themed boxes in a few different ways:\u003C\u002Fp>\n\u003Cul>\n\u003Cli>If you make a variety of products like home fragrance and bath and body, the box could contain an assortment these products.\u003C\u002Fli>\n\u003Cli>Offer a mix of products you make plus complementary items you’ve purchased wholesale.\u003C\u002Fli>\n\u003Cli>Collaborate with another maker to offer a selection of products from both businesses.\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>Themes can revolve around seasons, holidays, or particular customer interests like masculine scents or spa lovers. This approach is a way to get creative and cater to specific niches within your customer base. \u003C\u002Fp>","This third option is seen less often from makers but is still worth considering, particularly if you have a shop where you carry a variety of products in addition to the ones you make. \nCurated and themed subscription boxes often involve multiple products, and as the name implies, are curated to center on a theme.\nBusinesses can put together curated and themed boxes in a few different ways:\n\nIf you make a variety of products like home fragrance and bath and body, the box could contain an assortment these products.\nOffer a mix of products you make plus complementary items you’ve purchased wholesale.\nCollaborate with another maker to offer a selection of products from both businesses.\n\nThemes can revolve around seasons, holidays, or particular customer interests like masculine scents or spa lovers. This approach is a way to get creative and cater to specific niches within your customer base. ","4801345",{"role":1588,"value":1503,"deprecated":11,"id":2203},"4801346",[],{"name":1782,"fixed":11,"position":2206,"createdAt":2207,"updatedAt":2207,"deprecated":11,"id":2208,"ingredients":2209,"nestedElements":2212},24,"2026-09-01T14:01:35.845-04:00","2078710",[2210],{"role":1787,"value":1604,"deprecated":11,"id":2211},"4801347",[1614,1724],{"name":1493,"fixed":11,"position":2214,"createdAt":2215,"updatedAt":2215,"deprecated":11,"id":2216,"ingredients":2217,"nestedElements":2230},25,"2026-09-01T14:01:35.880-04:00","2078713",[2218,2222,2224,2226,2228],{"role":1493,"value":2219,"deprecated":11,"level":1665,"size":1665,"domId":2220,"id":2221},"How to set up a successful subscription program","how-to-set-up-a-successful-subscription-program","4801352",{"role":1506,"value":12,"deprecated":11,"id":2223},"4801353",{"role":1509,"value":48,"deprecated":11,"link":14,"linkClassName":14,"linkTarget":14,"linkTitle":14,"body":48,"linkUrl":14,"domId":14,"id":2225},"4801354",{"role":1502,"value":1503,"deprecated":11,"id":2227},"4801355",{"role":1498,"value":1499,"deprecated":11,"id":2229},"4801356",[],{"name":1579,"fixed":11,"position":2232,"createdAt":2233,"updatedAt":2233,"deprecated":11,"id":2234,"ingredients":2235,"nestedElements":2242},26,"2026-09-01T14:01:35.894-04:00","2078714",[2236,2240],{"role":304,"value":2237,"deprecated":11,"sanitizedBody":2237,"strippedBody":2238,"body":2237,"id":2239},"\u003Cp>Launching a subscription requires thoughtful planning and strategizing. For long-term success, the key is to come up with a program that not only excites your customers but also aligns with your business goals and capabilities. Let’s look at the essential steps to get started.\u003C\u002Fp>","Launching a subscription requires thoughtful planning and strategizing. For long-term success, the key is to come up with a program that not only excites your customers but also aligns with your business goals and capabilities. Let’s look at the essential steps to get started.","4801357",{"role":1588,"value":1503,"deprecated":11,"id":2241},"4801358",[],{"name":1493,"fixed":11,"position":2244,"createdAt":2245,"updatedAt":2245,"deprecated":11,"id":2246,"ingredients":2247,"nestedElements":2260},27,"2026-09-01T14:01:35.914-04:00","2078715",[2248,2252,2254,2256,2258],{"role":1493,"value":2249,"deprecated":11,"level":1767,"size":1767,"domId":2250,"id":2251},"1. Design an enticing offer","1-design-an-enticing-offer","4801359",{"role":1506,"value":12,"deprecated":11,"id":2253},"4801360",{"role":1502,"value":1503,"deprecated":11,"id":2255},"4801361",{"role":1509,"value":48,"deprecated":11,"link":14,"linkClassName":14,"linkTarget":14,"linkTitle":14,"body":48,"linkUrl":14,"domId":14,"id":2257},"4801362",{"role":1498,"value":1499,"deprecated":11,"id":2259},"4801363",[],{"name":1579,"fixed":11,"position":2262,"createdAt":2263,"updatedAt":2263,"deprecated":11,"id":2264,"ingredients":2265,"nestedElements":2272},28,"2026-09-01T14:01:35.929-04:00","2078716",[2266,2270],{"role":304,"value":2267,"deprecated":11,"sanitizedBody":2267,"strippedBody":2268,"body":2267,"id":2269},"\u003Cp>First and foremost, a successful subscription program begins with a compelling product. And choosing the product, or products, is a balance of knowing what appeals to your target audience and what you can offer that’s profitable for your business. \u003C\u002Fp>","First and foremost, a successful subscription program begins with a compelling product. And choosing the product, or products, is a balance of knowing what appeals to your target audience and what you can offer that’s profitable for your business. ","4801364",{"role":1588,"value":1503,"deprecated":11,"id":2271},"4801365",[],{"name":2274,"fixed":11,"position":2275,"createdAt":2276,"updatedAt":2276,"deprecated":11,"id":2277,"ingredients":2278,"nestedElements":2288},"pro_tip",29,"2026-09-01T14:01:35.948-04:00","2078717",[2279,2282,2286],{"role":214,"value":2280,"deprecated":11,"link":14,"linkClassName":14,"linkTarget":14,"linkTitle":14,"body":2280,"linkUrl":14,"domId":14,"id":2281},"Questions to ask yourself when creating a subscription","4801366",{"role":304,"value":2283,"deprecated":11,"sanitizedBody":2283,"strippedBody":2284,"body":2283,"id":2285},"\u003Cul>\n\u003Cli>What are your best-sellers or products with the highest repurchase rates?\u003C\u002Fli>\n\u003Cli>What do your customers value the most? Convenience, exclusivity, variety?\u003C\u002Fli>\n\u003Cli>Why would a customer be moved to subscribe?\u003C\u002Fli>\n\u003Cli>What kind of experience do you want subscribers to have?\u003C\u002Fli>\n\u003Cli>Can you profitably offer this subscription in the way you want to?\u003C\u002Fli>\n\u003C\u002Ful>","\nWhat are your best-sellers or products with the highest repurchase rates?\nWhat do your customers value the most? Convenience, exclusivity, variety?\nWhy would a customer be moved to subscribe?\nWhat kind of experience do you want subscribers to have?\nCan you profitably offer this subscription in the way you want to?\n","4801367",{"role":1593,"value":48,"deprecated":11,"link":48,"linkClassName":48,"linkTarget":48,"linkTitle":48,"body":48,"linkUrl":48,"domId":14,"id":2287},"4801368",[],{"name":1579,"fixed":11,"position":2290,"createdAt":2291,"updatedAt":2291,"deprecated":11,"id":2292,"ingredients":2293,"nestedElements":2300},30,"2026-09-01T14:01:35.964-04:00","2078718",[2294,2298],{"role":304,"value":2295,"deprecated":11,"sanitizedBody":2295,"strippedBody":2296,"body":2295,"id":2297},"\u003Cp>Once you’ve nailed down the specifics of your subscription, make sure the subscription’s product page highlights:\u003C\u002Fp>\n\u003Cul>\n\u003Cli>its benefits to customers\u003C\u002Fli>\n\u003Cli>what makes it unique relative to your other products\u003C\u002Fli>\n\u003Cli>answers to frequently asked questions (FAQs)\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>Providing this information means shoppers can sign up with confidence and with little need to contact you for more information. Simply put, make it as easy as possible for them to want a subscription and then get it!\u003C\u002Fp>","Once you’ve nailed down the specifics of your subscription, make sure the subscription’s product page highlights:\n\nits benefits to customers\nwhat makes it unique relative to your other products\nanswers to frequently asked questions (FAQs)\n\nProviding this information means shoppers can sign up with confidence and with little need to contact you for more information. Simply put, make it as easy as possible for them to want a subscription and then get it!","4801369",{"role":1588,"value":1503,"deprecated":11,"id":2299},"4801370",[],{"name":1493,"fixed":11,"position":2302,"createdAt":2303,"updatedAt":2303,"deprecated":11,"id":2304,"ingredients":2305,"nestedElements":2318},31,"2026-09-01T14:01:35.982-04:00","2078719",[2306,2310,2312,2314,2316],{"role":1493,"value":2307,"deprecated":11,"level":1767,"size":1767,"domId":2308,"id":2309},"2. Price strategically","2-price-strategically","4801371",{"role":1506,"value":12,"deprecated":11,"id":2311},"4801372",{"role":1509,"value":48,"deprecated":11,"link":14,"linkClassName":14,"linkTarget":14,"linkTitle":14,"body":48,"linkUrl":14,"domId":14,"id":2313},"4801373",{"role":1502,"value":1503,"deprecated":11,"id":2315},"4801374",{"role":1498,"value":1499,"deprecated":11,"id":2317},"4801375",[],{"name":1579,"fixed":11,"position":2320,"createdAt":2321,"updatedAt":2321,"deprecated":11,"id":2322,"ingredients":2323,"nestedElements":2330},32,"2026-09-01T14:01:35.997-04:00","2078720",[2324,2328],{"role":304,"value":2325,"deprecated":11,"sanitizedBody":2325,"strippedBody":2326,"body":2325,"id":2327},"\u003Cp>As with any new product, when designing your subscription offer, thinking about \u003Ca class=\"internal\" title=\"How to price candles\" href=\"\u002Fhow-to-price-your-candles\u002F\">pricing\u003C\u002Fa> is a must. \u003C\u002Fp>\n\u003Cp>Review your current product price points and profit margins to get clear on how you might price (or discount) your subscriptions. It’s okay to make adjustments with pricing or even test different price points to find the sweet spot for your audience.\u003C\u002Fp>\n\u003Cp>And consider offering incrementally larger discounts with longer commitment periods to build even greater value into your subscriptions. For example, if you decide to have a candle-of-the-month club, pricing in this way could look like:\u003C\u002Fp>\n\u003Cul>\n\u003Cli>Month-to-month subscription: $30\u002Fmonth\u003C\u002Fli>\n\u003Cli>3-month pre-paid subscription: $28\u002Fmonth\u003C\u002Fli>\n\u003Cli>6-month pre-paid subscription: $26\u002Fmonth\u003C\u002Fli>\n\u003Cli>12-month prepaid subscription: $24\u002Fmonth\u003C\u002Fli>\n\u003C\u002Ful>","As with any new product, when designing your subscription offer, thinking about pricing is a must. \nReview your current product price points and profit margins to get clear on how you might price (or discount) your subscriptions. It’s okay to make adjustments with pricing or even test different price points to find the sweet spot for your audience.\nAnd consider offering incrementally larger discounts with longer commitment periods to build even greater value into your subscriptions. For example, if you decide to have a candle-of-the-month club, pricing in this way could look like:\n\nMonth-to-month subscription: $30\u002Fmonth\n3-month pre-paid subscription: $28\u002Fmonth\n6-month pre-paid subscription: $26\u002Fmonth\n12-month prepaid subscription: $24\u002Fmonth\n","4801376",{"role":1588,"value":1503,"deprecated":11,"id":2329},"4801377",[],{"name":1493,"fixed":11,"position":2332,"createdAt":2333,"updatedAt":2333,"deprecated":11,"id":2334,"ingredients":2335,"nestedElements":2348},33,"2026-09-01T14:01:36.015-04:00","2078721",[2336,2340,2342,2344,2346],{"role":1493,"value":2337,"deprecated":11,"level":1767,"size":1665,"domId":2338,"id":2339},"3. Choose an app that works for you and your customers","3-choose-an-app-that-works-for-you-and-your-customers","4801378",{"role":1506,"value":12,"deprecated":11,"id":2341},"4801379",{"role":1502,"value":1503,"deprecated":11,"id":2343},"4801380",{"role":1509,"value":48,"deprecated":11,"link":14,"linkClassName":14,"linkTarget":14,"linkTitle":14,"body":48,"linkUrl":14,"domId":14,"id":2345},"4801381",{"role":1498,"value":1499,"deprecated":11,"id":2347},"4801382",[],{"name":1579,"fixed":11,"position":2350,"createdAt":2351,"updatedAt":2351,"deprecated":11,"id":2352,"ingredients":2353,"nestedElements":2361},34,"2026-09-01T14:01:36.029-04:00","2078722",[2354,2359],{"role":304,"value":2355,"deprecated":11,"sanitizedBody":2356,"strippedBody":2357,"body":2355,"id":2358},"\u003Cp>The final puzzle piece to starting and managing your subscription with more ease is to use an app! While it is technically possible to run a subscription program manually, an app on your site will make doing so infinitely easier. \u003C\u002Fp>\n\u003Cp>And makers with Shopify websites have many options available to them. Popular ones include:\u003C\u002Fp>\n\u003Cul>\n\u003Cli>\u003Ca class=\"external\" title=\"Recharge\" href=\"https:\u002F\u002Fgetrecharge.com\u002F\" target=\"_blank\" rel=\"noopener\">Recharge\u003C\u002Fa>\u003C\u002Fli>\n\u003Cli>\u003Ca class=\"external\" title=\"Loop Subscriptions\" href=\"https:\u002F\u002Fwww.loopwork.co\u002F\" target=\"_blank\" rel=\"noopener\">Loop\u003C\u002Fa>\u003C\u002Fli>\n\u003Cli>\u003Ca class=\"external\" title=\"Appstle\" href=\"https:\u002F\u002Fappstle.com\u002Fproducts\u002Fecommerce-subscriptions\u002F\" target=\"_blank\" rel=\"noopener\">Appstle\u003C\u002Fa>\u003C\u002Fli>\n\u003Cli>\u003Ca class=\"external\" title=\"Seal Subscriptions\" href=\"https:\u002F\u002Fwww.sealsubscriptions.com\u002F\" target=\"_blank\" rel=\"noopener\">Seal Subscriptions\u003C\u002Fa>\u003C\u002Fli>\n\u003Cli>\u003Ca class=\"external\" title=\"Bold Subscriptions\" href=\"https:\u002F\u002Fboldcommerce.com\u002Fshopify\u002Fsubscriptions\" target=\"_blank\" rel=\"noopener\">Bold Subscriptions\u003C\u002Fa>\u003C\u002Fli>\n\u003Cli>\u003Ca class=\"external\" title=\"Subify\" href=\"https:\u002F\u002Fsubify.info\u002F\" target=\"_blank\" rel=\"noopener\">Subify\u003C\u002Fa>\u003C\u002Fli>\n\u003Cli>\u003Ca class=\"external\" title=\"Paywhirl\" href=\"https:\u002F\u002Fpaywhirl.com\u002F\" target=\"_blank\" rel=\"noopener\">Paywhirl\u003C\u002Fa>\u003C\u002Fli>\n\u003Cli>\u003Ca class=\"external\" title=\"Shopify Subscriptions\" href=\"https:\u002F\u002Fhelp.shopify.com\u002Fen\u002Fmanual\u002Fproducts\u002Fpurchase-options\u002Fshopify-subscriptions\" target=\"_blank\" rel=\"noopener\">Shopify Subscriptions\u003C\u002Fa>\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>Pricing and features vary widely among these, and other, app options. Take advantage of the apps’ free trial periods so you can evaluate them and determine which will work for you.\u003C\u002Fp>\n\u003Cp>Though everyone’s needs are different, a right-fit app will be convenient for you and your customers alike. That means you can easily see how many subscriptions you have to fulfill and customers can manage their preferences, billing, and shipping details.\u003C\u002Fp>","\u003Cp>The final puzzle piece to starting and managing your subscription with more ease is to use an app! While it is technically possible to run a subscription program manually, an app on your site will make doing so infinitely easier. \u003C\u002Fp>\n\u003Cp>And makers with Shopify websites have many options available to them. Popular ones include:\u003C\u002Fp>\n\u003Cul>\n\u003Cli>\u003Ca class=\"external\" title=\"Recharge\" href=\"https:\u002F\u002Fgetrecharge.com\u002F\" target=\"_blank\">Recharge\u003C\u002Fa>\u003C\u002Fli>\n\u003Cli>\u003Ca class=\"external\" title=\"Loop Subscriptions\" href=\"https:\u002F\u002Fwww.loopwork.co\u002F\" target=\"_blank\">Loop\u003C\u002Fa>\u003C\u002Fli>\n\u003Cli>\u003Ca class=\"external\" title=\"Appstle\" href=\"https:\u002F\u002Fappstle.com\u002Fproducts\u002Fecommerce-subscriptions\u002F\" target=\"_blank\">Appstle\u003C\u002Fa>\u003C\u002Fli>\n\u003Cli>\u003Ca class=\"external\" title=\"Seal Subscriptions\" href=\"https:\u002F\u002Fwww.sealsubscriptions.com\u002F\" target=\"_blank\">Seal Subscriptions\u003C\u002Fa>\u003C\u002Fli>\n\u003Cli>\u003Ca class=\"external\" title=\"Bold Subscriptions\" href=\"https:\u002F\u002Fboldcommerce.com\u002Fshopify\u002Fsubscriptions\" target=\"_blank\">Bold Subscriptions\u003C\u002Fa>\u003C\u002Fli>\n\u003Cli>\u003Ca class=\"external\" title=\"Subify\" href=\"https:\u002F\u002Fsubify.info\u002F\" target=\"_blank\">Subify\u003C\u002Fa>\u003C\u002Fli>\n\u003Cli>\u003Ca class=\"external\" title=\"Paywhirl\" href=\"https:\u002F\u002Fpaywhirl.com\u002F\" target=\"_blank\">Paywhirl\u003C\u002Fa>\u003C\u002Fli>\n\u003Cli>\u003Ca class=\"external\" title=\"Shopify Subscriptions\" href=\"https:\u002F\u002Fhelp.shopify.com\u002Fen\u002Fmanual\u002Fproducts\u002Fpurchase-options\u002Fshopify-subscriptions\" target=\"_blank\">Shopify Subscriptions\u003C\u002Fa>\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>Pricing and features vary widely among these, and other, app options. Take advantage of the apps’ free trial periods so you can evaluate them and determine which will work for you.\u003C\u002Fp>\n\u003Cp>Though everyone’s needs are different, a right-fit app will be convenient for you and your customers alike. That means you can easily see how many subscriptions you have to fulfill and customers can manage their preferences, billing, and shipping details.\u003C\u002Fp>","The final puzzle piece to starting and managing your subscription with more ease is to use an app! While it is technically possible to run a subscription program manually, an app on your site will make doing so infinitely easier. \nAnd makers with Shopify websites have many options available to them. Popular ones include:\n\nRecharge\nLoop\nAppstle\nSeal Subscriptions\nBold Subscriptions\nSubify\nPaywhirl\nShopify Subscriptions\n\nPricing and features vary widely among these, and other, app options. Take advantage of the apps’ free trial periods so you can evaluate them and determine which will work for you.\nThough everyone’s needs are different, a right-fit app will be convenient for you and your customers alike. That means you can easily see how many subscriptions you have to fulfill and customers can manage their preferences, billing, and shipping details.","4801383",{"role":1588,"value":1503,"deprecated":11,"id":2360},"4801384",[],{"name":1881,"fixed":11,"position":2363,"createdAt":2364,"updatedAt":2364,"deprecated":11,"id":2365,"ingredients":2366,"nestedElements":2371},35,"2026-09-01T14:01:36.043-04:00","2078723",[2367,2369],{"role":1506,"value":12,"deprecated":11,"id":2368},"4801385",{"role":1607,"value":1886,"deprecated":11,"id":2370},"4801386",[1659,1770,1790,1840,1863,1891,1908,1942,1965,2000],{"name":1493,"fixed":11,"position":2373,"createdAt":2374,"updatedAt":2374,"deprecated":11,"id":2375,"ingredients":2376,"nestedElements":2389},36,"2026-09-01T14:01:36.229-04:00","2078734",[2377,2381,2383,2385,2387],{"role":1493,"value":2378,"deprecated":11,"level":1665,"size":1665,"domId":2379,"id":2380},"Wrapping Up","wrapping-up","4801422",{"role":1506,"value":12,"deprecated":11,"id":2382},"4801423",{"role":1502,"value":1503,"deprecated":11,"id":2384},"4801424",{"role":1509,"value":48,"deprecated":11,"link":14,"linkClassName":14,"linkTarget":14,"linkTitle":14,"body":48,"linkUrl":14,"domId":14,"id":2386},"4801425",{"role":1498,"value":1499,"deprecated":11,"id":2388},"4801426",[],{"name":1579,"fixed":11,"position":2391,"createdAt":2392,"updatedAt":2392,"deprecated":11,"id":2393,"ingredients":2394,"nestedElements":2402},37,"2026-09-01T14:01:36.243-04:00","2078735",[2395,2400],{"role":304,"value":2396,"deprecated":11,"sanitizedBody":2397,"strippedBody":2398,"body":2396,"id":2399},"\u003Cp>Adding a subscription model to your candle or soap brand’s lineup can enhance customer relationships and business growth. Let’s review the three main subscription types:\u003C\u002Fp>\n\u003Cul>\n\u003Cli>\u003Cstrong>Subscribe and Save\u003C\u002Fstrong>: Offers regular deliveries of the same product, often with a discount or free shipping. Ideal for core collection and year-round products.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>The Club Model\u003C\u002Fstrong>: “Product of the month” style with fixed shipping dates. Often used for limited edition products or for early access to upcoming items.  \u003C\u002Fli>\n\u003Cli>\u003Cstrong>Curated Boxes\u003C\u002Fstrong>: Multiple products per box that can include items also sourced elsewhere. Often follows a theme.\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>Each model has its strengths and the best choice depends on your business and customer preferences. Successful subscriptions rely on thoughtful planning, clear communication, and flexibility to adjust based on feedback.\u003C\u002Fp>\n\u003Cp>With the right approach, a subscription service can become an additional revenue stream for your business that fosters customer loyalty, excitement about your products, and another way for you to flex your creativity.\u003C\u002Fp>","\u003Cp>Adding a subscription model to your candle or soap brand’s lineup can enhance customer relationships and business growth. Let’s review the three main subscription types:\u003C\u002Fp>\n\u003Cul>\n\u003Cli>\n\u003Cstrong>Subscribe and Save\u003C\u002Fstrong>: Offers regular deliveries of the same product, often with a discount or free shipping. Ideal for core collection and year-round products.\u003C\u002Fli>\n\u003Cli>\n\u003Cstrong>The Club Model\u003C\u002Fstrong>: “Product of the month” style with fixed shipping dates. Often used for limited edition products or for early access to upcoming items.  \u003C\u002Fli>\n\u003Cli>\n\u003Cstrong>Curated Boxes\u003C\u002Fstrong>: Multiple products per box that can include items also sourced elsewhere. Often follows a theme.\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>Each model has its strengths and the best choice depends on your business and customer preferences. Successful subscriptions rely on thoughtful planning, clear communication, and flexibility to adjust based on feedback.\u003C\u002Fp>\n\u003Cp>With the right approach, a subscription service can become an additional revenue stream for your business that fosters customer loyalty, excitement about your products, and another way for you to flex your creativity.\u003C\u002Fp>","Adding a subscription model to your candle or soap brand’s lineup can enhance customer relationships and business growth. Let’s review the three main subscription types:\n\nSubscribe and Save: Offers regular deliveries of the same product, often with a discount or free shipping. Ideal for core collection and year-round products.\nThe Club Model: “Product of the month” style with fixed shipping dates. Often used for limited edition products or for early access to upcoming items.  \nCurated Boxes: Multiple products per box that can include items also sourced elsewhere. Often follows a theme.\n\nEach model has its strengths and the best choice depends on your business and customer preferences. Successful subscriptions rely on thoughtful planning, clear communication, and flexibility to adjust based on feedback.\nWith the right approach, a subscription service can become an additional revenue stream for your business that fosters customer loyalty, excitement about your products, and another way for you to flex your creativity.","4801427",{"role":1588,"value":1503,"deprecated":11,"id":2401},"4801428",[],{"name":1881,"fixed":11,"position":2404,"createdAt":2405,"updatedAt":2405,"deprecated":11,"id":2406,"ingredients":2407,"nestedElements":2412},38,"2026-09-01T14:01:36.255-04:00","2078736",[2408,2410],{"role":1506,"value":12,"deprecated":11,"id":2409},"4801429",{"role":1607,"value":1886,"deprecated":11,"id":2411},"4801430",[1677],{"name":2414,"fixed":11,"position":2415,"createdAt":2416,"updatedAt":2416,"deprecated":11,"id":2417,"ingredients":2418,"nestedElements":2423},"disqus_embed",39,"2026-09-01T14:01:36.292-04:00","2078739",[2419],{"role":2420,"value":2421,"deprecated":11,"link":14,"linkClassName":14,"linkTarget":14,"linkTitle":14,"body":2421,"linkUrl":14,"domId":14,"id":2422},"disqus_shortname","cscomments","4801437",[],[1492,1781,1852,1880,1902,1925,1953,1982,2011,2023,2041,2054,2072,2085,2103,2115,2133,2145,2163,2175,2193,2205,2213,2231,2243,2261,2273,2289,2301,2319,2331,2349,2362,2372,2390,2403,2413],[1702,1807]]